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Research reports

ESOMAR Annual Market Study 1991

This current report covers the 1991 market statistics. For the fourth year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1992
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Citation

B.V., E. (1992a, September 01). ESOMAR Annual Market Study 1991. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-4042


Research reports

ESOMAR Annual Market Study 1990

This current report covers the 1990 market statistics. For the third year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
January 1, 1991
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Citation

B.V., E. (1991a, January 01). ESOMAR Annual Market Study 1990. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-3606


Research reports

ESOMAR Annual Market Study 1989

This current report covers the 1989 market statistics. For the second year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1990
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Citation

B.V., E. (1990a, September 01). ESOMAR Annual Market Study 1989. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-3569


Research reports

ESOMAR Annual Market Study 1988

This current report covers the 1988 market statistics. For the first year ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of research covered...

Catalogue: Global Market Research
Author: ESOMAR B.V.
July 1, 1989
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Citation

B.V., E. (1989a, July 01). ESOMAR Annual Market Study 1988. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study


Research papers

The cost comparison of market research in Western Europe

One of the things which has consistently puzzled international researchers over the years has been the relationship between the costing of the same job in different countries. This paper represents an attempt to collate a number of job cost...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Peter J. Hayes
June 15, 1984
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Citation

Hayes, P. J. (1984a, June 15). The cost comparison of market research in Western Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-cost-comparison-of-market-research-in-western-europe


Research papers

Budgeting to determine the profit contribution

This paper is a discussion in broad terms of the first two of these areas and in particular, the interaction between the two. Research data is one of the key inputs of the marketing planning process. However as with advertising or below-the-line...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Bill Blyth
August 23, 1981
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Citation

Blyth, B. (1981a, August 23). Budgeting to determine the profit contribution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/budgeting-to-determine-the-profit-contribution


Research papers

Where are we starting from

I want to base on a review of market research expenditure worldwide. It is a notorious truism that the market research industry is among the least well researched of any. Estimates of expenditure are hard to come by and even when found are...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Eileen Cole
September 1, 1980
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Citation

Cole, E. (1980a, September 01). Where are we starting from. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/where-are-we-starting-from


Research papers

There are big bucks in issues public issues, corporate management and survey research

This paper is concerned with the rapid growth of survey research on public policy issues commissioned for the private use of companies and corporate management during the 1970's. It discusses the reasons for this growth (which has taken place mainly,...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Humphrey Taylor
Company: Harris Interactive (Europe)
June 15, 1980
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Citation

Taylor, H. (1980a, June 15). There are big bucks in issues public issues, corporate management and survey research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/there-are-big-bucks-in-issues-public-issues-corporate-management-and-survey-research


Research papers

Energy saving in private households

The programme of research described here is ambitious. Not many products have the benefit of so high an expenditure on research. What emerges is the complexity of the consumer’s choice. Admittedly the decision involved is a conscious and...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Nicholas Phillips, Elizabeth H. Nelson
June 15, 1980
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Citation

Phillips and Nelson (1980a, June 15). Energy saving in private households. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/energy-saving-in-private-households